How to apply keyword density tool to your on page optimization efforts
Choosing the right keywords, i.e. keyword research, is the first and the most important step of any SEO campaign. Once keyword research is done, it’s high time fitting the keywords into the texts online. And here the keyword density tool is ready to help you.
Unluckily, upon choosing the keywords many newbie webmasters make mistakes. They stuff their content with lucrative keywords. As a result, the text becomes scarcely readable on page optimization, and visitors stop being interested in the content. What is more, search engines are not happy either – they reject keyword stuffed content and blacklist the IP address.
To avoid the keyword stuffing mistake it is vital to get to know the term “keyword density” and befriend a keyword density tool.
Keyword density is the number of times a particular keyword appears in the text. Note that your keyword may be several words long, and still you refer to it as “a keyword” and search it in the text using the broad match, i.e. put the several-word-long phrase into quotation marks.
To calculate keyword density, divide the number of times you come across your key phrase in the text (using broad match search) by the number of words in this text landing page optimization. Then multiply the figure by 100.
For instance, you run into your keyword 3 times in a 100-word long article. Then your keyword density is 3%. We’ll give you an example. Say you have your keyword mentioned 4 times in a text of 100 words. Thus, the keyword density is 4%.
To reduce manual routine, run your text through a keyword density tool, which calculates the keyword density in a click of a mouse. Good news is that you don’t have to count the keywords and apply the formula manually. Simply use the keyword density tool to do the job.
What keyword density is the best keyword density to stick to.
Most website promoters experiment with 2%, 3%, 4% and 5% keyword density and track the results. Still, 4% and 5% keyword density is quite risky – don’t put it to the test if you’re just a beginner (more on the issue here - audit de référencement. Nowadays search engines are refined enough to tell good content from bad one, and they would often rank 2% keyword density content higher than the 5% one. Furthermore, there are other ranking factors that SEs take into account.
Summing it up, apply keyword density tool to every page of your website to make sure you don’t exceed 3% threshold.